The Big Poster Challenge - Call for entries is now open!

WHAT IS THE BIG POSTER CHALLENGE?

LPA, The Mental Health Foundation and Clear Channel Outdoor have teamed up to launch an exciting competition for an extremely worthwhile cause.

We are inviting the nation’s creatives to propose their ideas for a poster campaign to help build awareness with the general public of Mindfulness, a simple form of meditation that is clinically proven to reduce stress.

The winning entry will be produced by LPA and shot by one of their leading commercial photographers. The final execution will be unveiled on billboards across the UK this summer.

Judged by the most esteemed names in the communications industry, The Big Poster Challenge is set to be the most talked about competition in the business for one of the most relevant issues of today.

WHAT IS MINDFULNESS?

Mindfulness teaches a range of techniques that help all of us manage stress and anxiety in today’s high-pressure society. It’s a modern form of meditation that’s easy to learn and can be done by anyone, anywhere. Research into Mindfulness has demonstrated how it can reduce stress, improve people’s relationships, job performance and emotional wellbeing.

In this post-recession era, it’s more important than ever to have ways to cope with our increasingly busy lifestyles and to focus on our own mental wellbeing.

Mindfulness can help us all achieve this.

For further information and to download the Mindfulness podcasts and information materials please go to www.bemindful.co.uk

THE BRIEF

The brief is to take Mindfulness into the mainstream and demonstrate mindfulness meditation as a technique to cope with the stress of modern life, outside the usual new age, alternative or religious context. We need to raise awareness of the prevalence of stress within professional and public services and drive consumers online to experience how mindfulness meditation can reduce stress levels with the launch of the first ever online Mindfulness course. (live from July 5^th) Historically Mindfulness has been taught in location specific centre’s, reducing the amount of people able to access this effective therapy. The online course will be taught over a month and teach the core principles of Mindfulness to participants.

The campaign must bring to life the reality of how stress can impact our lives and motivate audiences to make a change. At a time when society is reeling from the recession we need to resonate with the general public and demonstrate how mindfulness can change peoples lives for the better in both personal and professional situations.

For the full brief and details of how to enter please go to www.lisapritchard.com

THE JUDGES

Rob Atkinson (Managing Director - Clear Channel Outdoor)

Claire Beale (Editor - Campaign)

David Buonaguidi (Creative Director/Partner - Karmarama)

Jonathan Burley (Group Executive Creative Director - Leo Burnett/Arc)

Martin Bush (Creative Director – Golley Slater)

Chris Elliot (Sales Director - Augustus Martin)

Dr Jonty Heaversedge (Celebrity Doctor - Leading Mindfulness Practitioner)

Sir John Hegarty (Worldwide Creative Director - BBH)

Michael Johnson (Creative Director/Partner - Johnson Banks)

Harry MacAuslan (Vice Chairman - Leo Burnett Worldwide)

Laura Parker (Head Of Marketing - Mental Health Foundation)

Lisa Pritchard (Photographers Agent - LPA)

Jon Stubley (Design Director - Elmwood)

THE SPONSORS

Clear Channel Outdoor are donating traditional and digital 48 and traditional and Interact 6 sheet poster sites across the UK and Augustus Martin are printing the posters. Here is a full list of the sponsors including the leading photographic service suppliers that will make the shoot possible.

A1 Animals (Animal Talent)

Amazing Space (Locations)

Augustus Martin (Printers)

Big Sky Studios (Studio)

Broadcasting Agency (Models)

Chase 55 (Prop Hire)

Clear Channel Outdoor (Billboards)

Direct Lighting (Equipment and lighting hire)

GHL (couriers and passenger cars)

Glyn Owen (Set Design)

Happy Finish (Retouching)

Love Food (Shoot Catering)