Michael Heffernan / Luta Sportswear

LPA photographer, Michael Heffernan, was recently commissioned to photograph and film sportswear brand, Luta's latest collection. The socially responsible label is known for it's tough, no nonsense reputation so an old disused warehouse, with it's peeling walls and flooded floors, provided the perfect location for the shoot. Combined with some very athletic models, Michael's stills and moving image have a fantastic gritty real feel.

Half of all profits made by Luta go to Fight for Peace, a global non-profit organisation supporting thousands of young people in communities affected by crime and violence all over the world - so be inspired, go buy a tracksuit suit today, get fit and support a fantastic cause at the same time.

http://vimeo.com/64225939

LPA/admin18 April 2013Fight for Peace, Luta, shoot location, sports styling, Sportswear shootComment