Laura Pannack's au natural campaign for Mama Mio

Luxury skincare brand Mama Mio recently appointed Baber Smith with creating an integrated, through- the- line campaign to promote the launch of their product ‘Get Waisted’ in Debenhams. LPA's very own Laura Pannack was chosen to shoot the campaign, with the talented make-up artist Hannah Marshall drafted in to give model Simone the fresh and natural look Mama Mio were after.

One of the key factors to consider with this shoot was that the model had to be a real woman, reflecting the brand’s belief that ordinary women need extra-ordinary solutions. Simone, a 40 something ‘Mama’ of 2 fitted the bill perfectly. No airbrushing or retouching was done to the final images used in the campaign, and they're everywhere, so keep you eyes peeled!

To read more about the campaign follow the links below...

http://adsoftheworld.com/media/print/get_waistedmama_mio_skincare_judge

http://www.marketingweek.co.uk/news/mama-mio-to-launch-first-ad-campaign/301 0886.article

http://www.graziadaily.co.uk/talkingpoints/archive/2010/03/17/ad-campaigns-d itch-the-airbrush.htm