IGOR EMMERICH/CONRAN DESIGN GROUP/TESCO

Igor has recently shot the new lifestyle images for Tesco's 2011 annual report with Conran Design Group. The images are really upbeat, fun and real. You can also see the annual report on the new Tesco PLC app which allows users to see the report in it's full colour format as soon as it's out.

Igor said about the shoot, 'I love working with these guys. Always so much fun to photograph.'