Iain Crockart/Purpose/WorldSkills London 2011

We love Iain Crockart's recent poster campaign for WorldSkills London 2011. Commissioned by Purpose, Iain shot real Team UK competitors taking part in the WorldSkills Competition. The images were part of an advertising campaign to promote and encourage attendance at the event,  now in its 41st year, at the ExCel centre, London. The  natural hair and make-up was created by Elkie Phillips (LPA Style).

Look out for the posters on the underground!