Ask An Agent / Biddable Media

Ask an Agent is a regular monthly feature answering your questions about the business of photography – the photography industry’s first Agony Aunt!

If you have any questions you’d like to ask a photographers agent please send them to hello@lisapritchard.com. Questions can be on anything to do with the photography business, such as photoshoots, marketing, professional practice, pricing, contracts, legal stuff – anything.

This month on Ask an Agent, Lisa tackles a new usage term.

Dear Ask an Agent,

Got a question on usage for you. My client has asked me to quote on ‘biddable media’ which is new to me, can you throw some light on it? And where do you think I should position my fee on this?

Thanks,

Andrew Dart 

Hi Andrew,

We have had this recently too actually, although apparently it’s a term that has been around for a few years.

Biddable media is pretty much what it sounds like, it is media that is bought through an auction, by bidding for it. It’s mostly online advertising space (impressions) and whoever bids the highest gets the space. I could attempt to explain the more complex machinations of how it works but the fact that it is ‘biddable’ only really describes the way the media is purchased rather than what it actually is, which as you know is what we base our fees on.

In terms of the value of your photography and quoting fees, quote as you would for online advertising.

Hope that helps!

Lisa

Whether you’re a creative director or a student, a photographer or a designer, an art buyer or an assistant, if you have any questions you’d like to ask a photographers agent please send them to hello@lisapritchard.com and we’ll answer as many as we can!

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