LPA Photographers / Imogen Forte / Primark

LPA photographer Imogen Forte recently captured these beautiful images for the Primark Back to School Campaign in Northern England.

We worked with Agency Us to capture these images at a local school with real children under the Covid-19 safety guidelines. They were shot on long lenses so social distancing could be maintained and everyone on set was safe.

The campaign tag line was ‘I can’t wait’. Kids and Teachers alike were asked what they can’t wait to do now life is returning to the new normal. Some of these included - ‘I can’t wait to NOT be taught maths by my Dad’ and ‘I can’t wait for Miss Smith to tell her silly jokes again’.

We love this concept and the images even more!

Imogen Forte, LPA/PhotographersChloe Hayes19 August 2020photographers, photography agnecy, photography talent, fashion, primark, back to scholl, children, primarkshoot, playground, LPA, London