KATRINA LAWSON JOHNSTON / INK VALLEY / NOSHY

LPA Production was back in full swing alongside Ink Valley for premium confectionery house Noshy, who specialise in plant-based food art.

The shoot ethos was to emphasise that the product was edible, as many people were previously unaware of its consumable nature due to the fabulous artistic character of the sweet treat. The surrealism of the product was emulated through Maya Angeli’s set design and Terri Capon’s hair/make-up to give the shoot a luxurious and Hollywood-esque feel.

Noshy wanted a complete rebrand to give light to their newest award-winning mini masterpieces, this allowed Katrina to use her creative control to deliver a variety of model and still-life shots.

LPA Production seamlessly drove the entire process, using their crack team of trusty contacts and handling everything from casting to editing.