LPA Photographers / Paul Craig / Mother / Uber

Paul Craig was recently contacted by agency Mother who were interested in licensing one of his pre-existing images for taxi company Uber.

This stunning image is from Paul’s personal Wild Swimming project which he has been working on over the past 18 months. On behalf of Paul, LPA negotiated the licensing terms with super cool, top ad agency Mother, and the fees for the ‘model’ (hats off to the wild swimmer too) and the results are now live! Check it out on the online regional campaign in Leeds for Uber which you can watch below.

Amazing work Paul, and just shows how important it is to do those personal projects!

If you are looking for existing images to use, don't forget we have 1000’s of lovely pictures in our LPA Library both from the LPA photographers and our other many photographer contributors.